Mission & Vision
Vision
A Santa Cruz Valley landscape where natural treasures and cultural traditions thrive.
Mission
We connect people to the historical and cultural foundations and the living landscape of the Santa Cruz Valley and actively work towards its long-term stewardship.
Method
We achieve our goals by connecting and engaging partners in the territory in voluntary and collaborative efforts, respecting living traditions and private property rights.
Re-enactment of Juan Bautista de Anza expedition. Photo by Robert Wick courtesy of the Bureau of Land Management.
Our Critical Role in the Region
- We advocate for the region’s heritage, realizing its importance in preserving our past and its power to shape our future. As heritage specialists, we coordinate heritage-based economic and community development.
- We promote our heritage by celebrating the cultural diversity of the Santa Cruz Valley. We are partners with private businesses, nonprofit organizations, governments, tribes, and individuals of all ages.
- We connect and coordinate to unite our diverse community and its rich heritage.
- We enthusiastically encourage, acknowledge, and celebrate heritage successes and efforts.
- We are a diverse group of heritage specialists who inform the public about our heritage assets and treasures through research.