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There's no place like home. Support our heritage!

Your membership today creates a future that includes the cultural traditions, historic places, working landscapes, and natural treasures of the Santa Cruz Valley! Just click on the Donate Now buttom below to join or renew your membership. 

For businesses that qualify as a "Heritage Business" visit the Heritage Business Member link to learn how you can market your heritage destination while also supporting the Heritage Alliance.  

Join Today!  The Heritage Alliance is working hard to connect people to the Santa Cruz Valley; its cultural heritage, historic traditions, and natural treasures. 

Become a member and help us move these efforts forward! With your investment and membership, individuals and businesses like you can make a real difference in the community by increasing awareness of our cherished heritage. 


What our members are saying:

"I have had some of the loveliest experiences of my life in the area and am thankful for all you do for coming generations!"

Donate instantly online, or print a membership form and mail in your membership check! Consider becoming a monthly donor – as little as $10 a month helps! 


The Santa Cruz Valley Heritage Alliance is a 501(c)3 non-profit organization and donations are tax-deductible.